Borusan Cat sets a course for sustainable success with Cornerstone

Borusan Cat, as a Türkiye-based company with operations mainly in the Caucasus and Central Asia, with the company purpose "We Create Solutions for a Better World", operates in the construction, resource, energy and transportation industries with 3,000 colleagues.In addition to Caterpillar products, it also operates as the distributor of FG Wilson, one of the world's leading generator brands.

Obviously, managing a workforce that big over a region that wide comes with a great deal of complexities. Borusan Cat recognized the need for a robust solution to enhance their L&D operations and drive organizational efficiency. This realization marked the beginning of their journey towards leveraging Cornerstone's suite of products to catalyze their transformation and set the stage for unparalleled success.

Main Challenge: Improving personalized and skill-based development through a global single-learning hub.

Solution: Cornerstone Learning Experience

Results: Improved Employee-Driven Learning Culture by encouraging collaboration by empowering employees to shape their learning journey, fostering autonomy and ownership in their development.

Ilke Öztürk, Borusan Cat’s Global Learning Experience and Technology Leader, embodies the company's commitment to collective learning and growth. As she puts it, "We believe in the power of learning together, especially in a global and growth-minded organization like ours. Experts are working together every single day, bringing diverse perspectives and generational insights to our ecosystem."

Staying ahead in the ever-evolving landscape of industries they serve meant not only adapting to technological advancements but also embracing the wealth of knowledge within their own workforce. That means developing expertise in a variety of different competencies every day.

Prior to partnering with Cornerstone, Borusan Cat knew they needed to revamp their global HR learning processes to foster a culture of continuous development and collaboration. The company sought a solution that would not only address the diverse learning needs of its workforce but also facilitate seamless knowledge sharing and skill development across geographical boundaries.

As Öztürk articulates, Borusan Cat's workforce encompasses a wide array of profiles, ranging from technical experts to product specialists, each playing a crucial role in transmitting Caterpillar's expertise effectively.

Borusan Cat also wanted to ensure equal access to learning opportunities for all employees, regardless of their roles or work environments. This commitment to fairness and equity underscored Borusan Cat's dedication to nurturing a culture of learning and development accessible to every member of its workforce. Particularly in regard to customer-facing roles, Cornerstone and Borusan Cat collaborated to address the need for real-time access to learning resources.

This diversity in skill sets necessitated a tailored approach to learning and development, catering to the distinct needs and expertise levels across the organization. Moreover, more than half of Borusan Cat’s workforce engaged in field operations, including sales consultants and technicians, there are unique challenges associated with training and developing employees who operate outside traditional office settings.

In addition to internal considerations, Borusan Cat faced mounting pressure to meet the evolving demands of its customer base. This shift towards providing proactive solutions underscored the need for Borusan Cat to equip its workforce with the requisite skills and knowledge to deliver value-added services effectively.

Cornerstone offered a comprehensive solution to address their multifaceted learning needs with precision. Unlike previous disjointed learning systems, Cornerstone provided Borusan Cat with a single hub where employees could access a wealth of knowledge and expertise, fostering a culture of continuous learning and collaboration.

Its ability to integrate with existing systems was integral for Borusan Cat, given they already had some learning systems and know-how in place prior to the partnership beginning.

“Our colleagues know what's relevant to them, it’s no longer one-size-fits-all,” Öztürk says. “With all the customized pathways and recommendations, Cornerstone helped us meet evolving expectations for our people. Especially after developing our global L&D strategy, we realized that Cornerstone was pioneering a new approach.”Through their partnership with Cornerstone, Borusan Cat has integrated innovative learning solutions, enabling a seamless and impactful development journey for all their employees.

Borusan Cat has significantly transformed its learning experience with the help of Cornerstone’s holistic, personalized, and collaborative approach. According to Öztürk, “Before Cornerstone, we had various learning systems but no global single hub where we could learn from each other in a structured way.”

One of the key needs from Borusan Cat's colleagues was understanding what content was relevant to them. Öztürk noted, “The Learning Experience Platform (LXP) helped us a lot through customized pathways.” This tailored approach ensured that employees received the most relevant content, enhancing their learning experience.

When we checked our content activity KPIs, we noticed that user-generated content created by our employees accounted for around 89% of all content consumption,” Öztürk added.

The customer experience and success teams at Cornerstone exceeded Borusan Cat’s expectations. Öztürk remarked, “The proactive solution-focused approach of the Cornerstone team mirrors our own commitment to customer care at Borusan Cat.” This partnership provided an exemplary customer experience, making Borusan Cat feel truly valued.

One of the critical aspects of Borusan Cat’s collaboration with Cornerstone was the need to ensure compliance with diverse regulatory requirements across different countries.

“Specific knowledge cannot be provided uniformly to everybody in every country,” Öztürk elaborates. “With Cornerstone, we could provide them the opportunity to create their own learning based on their own laws and regulatory standards."

This customization capability empowered Borusan Cat to deliver tailored training solutions that met the unique compliance needs of each country, fostering a culture of accountability and adherence to best practices.

The implementation of Cornerstone's solutions has also led to a notable increase in collaboration and learning satisfaction within Borusan Cat. Öztürk notes that Borusan Cat’s subject matter experts are willing to have a more active role and contribute to the corporate memory, and knowledge retention is constantly increasing. This surge in engagement underscores the effectiveness of Cornerstone's solutions in fostering a culture of continuous learning and knowledge sharing within Borusan Cat.

"Cultivating a learning culture has helped accelerate our development as an entire company,” Öztürk says. “Cornerstone has helped us implement cultural principles such as acting with autonomy and being courageous into our learning initiatives. Knowing that they are continuously developing, advancing and innovating makes us comfortable for the future because they match new technology to our needs.”

Cornerstone's platform has facilitated powerful collaborative learning experiences at Borusan Cat, enabling initiatives such as coaching and mentorship programs to thrive. This emphasis on collaborative learning underscores Cornerstone's role in fostering a culture of continuous development and knowledge exchange, empowering Borusan Cat's workforce to thrive in an ever-evolving landscape.

Moving forward, Borusan Cat remains dedicated to continuous improvement, sustainability, and community engagement. Through the power of collaborative learning and a shared vision for a brighter future, Borusan Cat is poised to navigate the challenges ahead with resilience and determination.

As they embark on their next chapter, Borusan Cat’s vision remains clear: to be not only a leader in its industry but also a catalyst for positive change in the world. With a steadfast focus on integrity, innovation, and service, Borusan Cat is well-positioned to make a meaningful difference — with Cornerstone in tow — one step at a time.