What SMBs need to know about purpose in the workplace

Business leaders are key to providing purpose in the workplace; many of them just dont realize it yet. Providing a sense of purpose is critical for any business; its oftentimes the key motivator for getting employees into the office and doing great work each and every day. After all, when they feel like their work contributes to a higher good—whatever that may be for your specific business—theyre more likely to stick around for the long term and do whatever they can to help the business succeed. However, purpose can take on different forms depending on who you speak to. Researchers from PwC asked both employees and leaders what they felt were the top three reasons for having purpose in the workplace.