3 Free Ways to Share Your Company Culture with Candidates

How do you explain to candidates what it's like to work at your company? Aside from your "corporate pitch," how else do you communicate the culture, values, people and workplace to them?

5 Ways to Turn Content Grazers Into Candidates

When do people reading your company's content make a conscious decision to apply for one of your jobs?

6 Ways to Attract Candidates With Compelling Content

Job seekers have now become "job explorers". They are better skilled at searching, sourcing, researching, networking and less afraid to reach out to people they have never met before. They find your company online and go exploring from there, looking for all the information they can find about you, your employees and your company. Then, they make their decision on whether or not to apply for a job at your company based on what they see.

3 Steps to Start Recruiting on Social Media

When searching for potential candidates most HR professionals never find their "purple squirrel"—the too-good-to-be-true candidate—instead sorting through thousands of resumes only to settle on an average or below average candidate. It's an issue that has always plagued recruiters, but with more options for candidates and increasingly competitive job offers, the talent shortage has become even more intense. So, what should you do once you have exhausted your own talent database and internal referral networks?

Social Media Recruiting: 4 Ways to Put the Candidate First

Social media is embedded in both our work and personal lives. It has changed the way people consume information and how we communicate with each other. Since recruitment is a people business, it makes perfect sense to use social media as a constructive and creative tool.

Recruiters, It's Time to Adopt a Mobile Mindset

There is no doubt that mobile phones are now the primary communication device for many people — in fact, Deloitte found that 53 percent of people in the U.K. with smartphones check them within five minutes of waking up in the morning! A similar study in the U.S. from Deloitte found that 97 percent of 18-to 24-year-olds check their phones within three hours of waking up.

4 Social Media Recruiting Mistakes Your Brand Should Avoid

Over the last few years, social media (in conjunction with the rise of smartphone use) has provided the recruitment sector with the ability to engage with candidates like never before. Not only has social media enabled recruiters to identify, source and hire from a wider range of social networks, it has also given them 24/7 access to potential candidates.

3 Ways to Improve the Relevance of Your Recruitment Marketing

How many times have you seen an online article headline or title that you clicked on, only to find out it was not what you expected? It happens every day on Facebook, Twitter and LinkedIn—and it's incredibly frustrating.

How Your Employees Can Play a Part in Social Media Recruiting

In my last post, I discussed how social media can be used to identify, engage with and hire talent. But another important aspect of social media recruiting is growing your presence once you get online. Like everything else, your social media presence needs an accelerator or advocate to help it grow. And lucky for you, the best resource you have to take your social media recruiting to the next level sits right in front of you (or at least in the same building): your employees.

How to Build a Talent Pipeline with Social Media Content Marketing

We have an interesting dichotomy in the world of talent—companies are crying out about talent gaps everywhere, without using their full range of resources to actually look for talent. One such resource is social media. And while not all of the hundreds of millions of social users are suitable for your roles, with a little clever searching you can find the right candidates and start to engage with them.